AutoCanada

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AutoCanada

Location

Chicago

Market

Enterprise

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Technology

VideoLink helps AutoCanada with company outreach

AutoCanada is a leading North American multi-location automobile dealership group, which operates 68 franchised dealerships. The group includes 4,200 employees across eight provinces in Canada, and 14 new dealerships in Illinois.

AutoCanada recently acquired the Grossinger Auto Group in Chicago, which includes 14 dealerships. The company sought an innovative and personal way to announce the ownership change to those who would be directly affected. AutoCanada’s newly appointed Vice President of Business Technology, Shaun Guthrie, approached AVI-SPL in search of a quick solution.

When AVI-SPL recognised AutoCanada’s need for a high-quality, live webcast, AVI-SPL’s broadcast video division, VideoLink, was their first call.

From start to finish

“AVI-SPL and VideoLink took care of
everything. In just a few short days, they
were able to produce a successful webcast
that warmly welcomed and entertained our
new dealerships.”

Shaun Guthrie

Vice President, Business Technology – AutoCanada

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